In two tours at Google, currently at Material and previously the Comms org, I’ve leaned heavily on strategy: how does the work get done? How can this be streamlined, optimized, and supported? Can these discoveries be shared with other teams and the greater UX community?
Asking these questions led me to author super-robust libraries, templates, and stickersheets, conducting internal research on usability, visual design audits, performing live demos on workflow, and thinking holistically about resources and education. Efforts with intimidating volume (such as creating multiple thousands of new assets for the next evolution of Material design system) are approached with strategic support via this work and made more systemized and attainable.
A GM3 anatomy asset
Oculus
My main objectives at Oculus were to document the design system, optimize workflows, and be the master of iconography (design and implementation) as a production design team of one person. For the design system documentation, I constructed an information architecture and created a single source of truth with: contextual usage guidance, code components, and library assets. For optimizations, I created task bots and automated intake forms to streamline requests to the team, worked with engineering to implement SVG icons, and kept our design system libraries up to date with all the latest features. For iconography, I personally designed hundreds of bespoke icons, often for ideas unique to Extended Reality.
Icons designs
Airbnb
At Airbnb my abilities to be nimble, passionate, and empathetic were called upon. Nimble, both in working on core-to-the-company UI and design systems with the Production Design team, as well as being embedded on product teams, working directly with UX designers, engineers, and QA to build better experiences. Passionate in championing the values of belonging. Empathetic in understanding what was at stake for the hosts and guests alike, whose trust in the company demanded the utmost quality.
Optimized illustration assets
Apple
Years of art and photography at Apple required the convergence of exacting technical excellence, creative problem solving, and deft artistry. My work as a Production Artist with this client includes recognizable art works, such as popular iOS wall papers and Mac OS desktops, many product renders and lifestyle images on Apple.com, and Apple x Hermes billboards worldwide.
iOS 12 wallpaper
What People Are Saying
“In my years of designing for both small and large companies, I have not met a more empathic and quality driven designer such as Euphrates. She can easily switch between system / tactical driven work, to high-level vision while keeping in mind the millions of guests we host on our platform. Working closely with her also allowed me to see how much she added to the team culture and how her work ethic pushed those around her to be better.”
— Ricardo Paz, Designer, Airbnb
“Euphrates is detail-orientated asset to any project she's on. I've been so appreciative to her for her dedication to seeing design done ‘the right way’. She frequently steps outside of her asks to take work off the plate of senior designers and has helped me catch countless errors before they make their way out to production. Euphrates has an eye for detail, commitment to the team, and pixel-perfect work.”
— Ayan Daniels, Designer/Manager, Google
Euphrates joined our design systems team as our first production designer. She was instrumental in setting good practices for how to work with other teams, and was also very proactive about creating and maintaining documentation and design standards. Her attention to detail, willingness to go out of her way to help others, and communication skills were a huge asset to our team.
— Cecilia Uhr, Designer, Oculus
"Euphrates is astute, responsible, thoroughly knowledgable, detail-oriented, and fast. She’s delivered on hundreds of tough assignments over the years, with dedication and professionalism in the face of tough deadlines and demanding creative direction.”
— Enrique de la Huelga, Manager, Apple
“Euphrates is passionate, dedicated, hungry, and entrepreneurial. Her work has directly improved quality on the product and the team.”
— Jason Cros, Production Design Manager, Airbnb